With Google Reviews, you can boost your brand’s online reputation, enhance its rankings in search results, and develop trust with your audience members. However, knowing how to accumulate more reviews without overwhelming your audience or violating Google’s guidelines can be a bit tricky.
The good news is that the following guide will walk you through three effective ways to increase your review count: adding review requests to your newsletters, using QR code business cards, and sending personalized follow-ups. Used thoughtfully, each of these tactics can help you establish a steady stream of authentic feedback while remaining compliant with Google’s rules.
1. Use Email Newsletters to Get More Google Reviews
A good way to encourage customers to leave Google reviews is through email newsletters. According to research, 12% of people are likely to leave a review when asked, and 35% will do so at least half the time.
Regularly incorporating requests for reviews into your communication can go a long way toward tapping into that potential, and to further capitalize on it, consider asking for a review in every newsletter.
Placing the request in the middle of an email ensures it can be seen without distracting readers from the main content. An eye-catching call-to-action that has a direct link to your Google review page can make it simple for customers to follow through.
Just remember that your tone needs to feel genuine and approachable when you develop your message. Take the opportunity to demonstrate to customers how their feedback ultimately affects your business, as well as how it helps others make informed decisions.
2. Create QR Code Business Cards to Collect Reviews in Person
Business cards that feature QR codes provide a quick and hassle-free way for clients to submit a review immediately following a positive experience. Instead of needing to search the web to find your business again, they can simply point their phone at the code, and it will direct them right to your Google review page.
These cards should be brief and friendly, asking customers if they can take a minute to share what’s on their mind while also giving clear instructions on how to scan them and including an easy-to-scan QR code. You’ll also want to train your employees to give out the cards at ideal moments, such as after receiving a compliment or solving a problem. A well-timed request increases the likelihood of getting a review, and when your whole team is involved, the results can add up fast.
However, it’s necessary to focus the incentives on actions such as distributing cards or eliciting feedback, not on what the reviews say, because only rewarding positive feedback would be against Google’s guidelines.
3. Personalize Review Requests After a Project
The best time to ask for a review is right after a job is finished. Customers will still be thinking about their experience, making them more likely to share their thoughts. Sending a personal message, like a thank-you card, email, or text, can feel more meaningful than a generic request, and it will increase the chance that you’ll get a response. A direct link to your Google review page or a scannable QR code makes the process easier.
Additionally, sending the request one to three days post-project completion will keep things fresh in the customer’s mind while still allowing them some time to mull over the results. Your message should be warm and full of praise that is ideally specific to the project. That will demonstrate thoughtfulness and reinforce the love you put into your work, which can persuade customers to return the favor by sharing their thoughts.
Keep your messages short and personal. Begin by thanking the customer and referencing a key part of the project, then let them know how their feedback is beneficial not only to your business but to future customers as well. Above all, keep it simple: Provide a simple link or QR code that will nudge them to leave a review.
Grow Your Online Reputation With Amplify Marketing
With Google Reviews, you can boost your brand’s online reputation, enhance its rankings in search results, and develop trust with your audience members. However, knowing how to accumulate more reviews without overwhelming your audience or violating Google’s guidelines can be a bit tricky.
The good news is that the following guide will walk you through three effective ways to increase your review count: adding review requests to your newsletters, using QR code business cards, and sending personalized follow-ups. Used thoughtfully, each of these tactics can help you establish a steady stream of authentic feedback while remaining compliant with Google’s rules.
1. Use Email Newsletters to Get More Google Reviews
A good way to encourage customers to leave Google reviews is through email newsletters. According to research, 12% of people are likely to leave a review when asked, and 35% will do so at least half the time.
Regularly incorporating requests for reviews into your communication can go a long way toward tapping into that potential, and to further capitalize on it, consider asking for a review in every newsletter.
Placing the request in the middle of an email ensures it can be seen without distracting readers from the main content. An eye-catching call-to-action that has a direct link to your Google review page can make it simple for customers to follow through.
Just remember that your tone needs to feel genuine and approachable when you develop your message. Take the opportunity to demonstrate to customers how their feedback ultimately affects your business, as well as how it helps others make informed decisions.
2. Create QR Code Business Cards to Collect Reviews in Person
Business cards that feature QR codes provide a quick and hassle-free way for clients to submit a review immediately following a positive experience. Instead of needing to search the web to find your business again, they can simply point their phone at the code, and it will direct them right to your Google review page.
These cards should be brief and friendly, asking customers if they can take a minute to share what’s on their mind while also giving clear instructions on how to scan them and including an easy-to-scan QR code. You’ll also want to train your employees to give out the cards at ideal moments, such as after receiving a compliment or solving a problem. A well-timed request increases the likelihood of getting a review, and when your whole team is involved, the results can add up fast.
However, it’s necessary to focus the incentives on actions such as distributing cards or eliciting feedback, not on what the reviews say, because only rewarding positive feedback would be against Google’s guidelines.
3. Personalize Review Requests After a Project
The best time to ask for a review is right after a job is finished. Customers will still be thinking about their experience, making them more likely to share their thoughts. Sending a personal message, like a thank-you card, email, or text, can feel more meaningful than a generic request, and it will increase the chance that you’ll get a response. A direct link to your Google review page or a scannable QR code makes the process easier.
Additionally, sending the request one to three days post-project completion will keep things fresh in the customer’s mind while still allowing them some time to mull over the results. Your message should be warm and full of praise that is ideally specific to the project. That will demonstrate thoughtfulness and reinforce the love you put into your work, which can persuade customers to return the favor by sharing their thoughts.
Keep your messages short and personal. Begin by thanking the customer and referencing a key part of the project, then let them know how their feedback is beneficial not only to your business but to future customers as well. Above all, keep it simple: Provide a simple link or QR code that will nudge them to leave a review.
Grow Your Online Reputation With Amplify Marketing
With Google Reviews, you can boost your brand’s online reputation, enhance its rankings in search results, and develop trust with your audience members. However, knowing how to accumulate more reviews without overwhelming your audience or violating Google’s guidelines can be a bit tricky.
The good news is that the following guide will walk you through three effective ways to increase your review count: adding review requests to your newsletters, using QR code business cards, and sending personalized follow-ups. Used thoughtfully, each of these tactics can help you establish a steady stream of authentic feedback while remaining compliant with Google’s rules.
1. Use Email Newsletters to Get More Google Reviews
A good way to encourage customers to leave Google reviews is through email newsletters. According to research, 12% of people are likely to leave a review when asked, and 35% will do so at least half the time.
Regularly incorporating requests for reviews into your communication can go a long way toward tapping into that potential, and to further capitalize on it, consider asking for a review in every newsletter.
Placing the request in the middle of an email ensures it can be seen without distracting readers from the main content. An eye-catching call-to-action that has a direct link to your Google review page can make it simple for customers to follow through.
Just remember that your tone needs to feel genuine and approachable when you develop your message. Take the opportunity to demonstrate to customers how their feedback ultimately affects your business, as well as how it helps others make informed decisions.
2. Create QR Code Business Cards to Collect Reviews in Person
Business cards that feature QR codes provide a quick and hassle-free way for clients to submit a review immediately following a positive experience. Instead of needing to search the web to find your business again, they can simply point their phone at the code, and it will direct them right to your Google review page.
These cards should be brief and friendly, asking customers if they can take a minute to share what’s on their mind while also giving clear instructions on how to scan them and including an easy-to-scan QR code. You’ll also want to train your employees to give out the cards at ideal moments, such as after receiving a compliment or solving a problem. A well-timed request increases the likelihood of getting a review, and when your whole team is involved, the results can add up fast.
However, it’s necessary to focus the incentives on actions such as distributing cards or eliciting feedback, not on what the reviews say, because only rewarding positive feedback would be against Google’s guidelines.
3. Personalize Review Requests After a Project
The best time to ask for a review is right after a job is finished. Customers will still be thinking about their experience, making them more likely to share their thoughts. Sending a personal message, like a thank-you card, email, or text, can feel more meaningful than a generic request, and it will increase the chance that you’ll get a response. A direct link to your Google review page or a scannable QR code makes the process easier.
Additionally, sending the request one to three days post-project completion will keep things fresh in the customer’s mind while still allowing them some time to mull over the results. Your message should be warm and full of praise that is ideally specific to the project. That will demonstrate thoughtfulness and reinforce the love you put into your work, which can persuade customers to return the favor by sharing their thoughts.
Keep your messages short and personal. Begin by thanking the customer and referencing a key part of the project, then let them know how their feedback is beneficial not only to your business but to future customers as well. Above all, keep it simple: Provide a simple link or QR code that will nudge them to leave a review.
Grow Your Online Reputation With Amplify Marketing
These are just a few of the strategies that our clients at Amplify Marketing use to build a strong portfolio of authentic reviews, boosting their online reputation and attracting new business. If you’re ready to partner with an agency that prioritizes your success and makes your online reputation a top priority, let’s talk. Reach out to Amplify today, and let us help you take the next step toward growth.
