In the fast-paced world of health tech, it’s easy to write off press releases as outdated. After all, we’re living in the era of LinkedIn thought leadership and real-time marketing—who still reads press releases?
Here’s the thing: when done well, press releases still work. They build trust, boost visibility, and support your broader marketing and PR efforts—especially in the healthcare space, where credibility matters.
Let’s break down where press releases fit into the modern marketing mix for health tech companies.
1. They signal credibility in a regulated industry
Healthcare is a high-trust space. Your audience—whether they’re providers, payers, partners, or investors—wants to know that your company is serious and operating at a professional level. A well-crafted press release, especially one distributed through a reputable newswire, adds a layer of legitimacy that matters in this industry.
Launching a new solution? Partnering with a major health system? Hitting a milestone in your clinical development? A press release communicates that news with the formality and clarity your stakeholders expect.
2. They can spark real media coverage (with the right angle)
Let’s be honest: not every press release is going to land you a headline in Fierce Healthcare. But if your news is tied to a bigger trend or you have a compelling story to tell, it can absolutely catch the attention of a journalist.
The key? Don’t bury the lead. Start with a strong angle. At Amplify Health, we help clients shape press releases that go beyond the basics and connect the dots to broader conversations in healthcare innovation.
3. They support your SEO and online visibility
Press releases often get picked up by search engines and media aggregators. That can boost your online presence—especially when you include relevant keywords, strategic links, and a clear CTA.
Even if your release doesn’t get major media coverage, it still helps when someone Googles your company and sees a recent announcement from a credible source.
4. They keep investors and partners informed
Press releases aren’t just about the press. They’re also a great way to communicate with your broader network—especially board members, investors, and potential partners.
These audiences expect timely updates. A well-timed press release can be shared in newsletters, investor updates, and business development outreach to reinforce your momentum.
5. They fuel your content strategy
One announcement = multiple pieces of content. We often help clients turn press releases into mini-campaigns across channels—blog posts, social media updates, newsletter blurbs, and sales enablement content.
This approach maximizes your message and makes sure it reaches all your key audiences, not just the press.
Final takeaway: It’s all about strategy
Press releases still have a role to play—but only when they’re strategic, timely, and tied to something meaningful. When done well, they’re more than just a formality—they’re a smart way to amplify your momentum, shape your narrative, and build trust in a competitive space.
We’d love to hear from you. Whether you’re planning your next big announcement or just want to explore how strategic communications can elevate your health tech brand, email us at hello@amplifyup.com to start the conversation.
